People want to do business with you because of ‘who you are’ and ‘what you stand for’… not because of ‘what you do’.”Create your story… publish it online and make sure people will find you when they Google you

People want to do business with you because of ‘who you are’ and ‘what you stand for’… not because of ‘what you do’.”Create your story… publish it online and make sure people will find you when they Google you (Anouk Pappers & Maarten Schäfer, Coolbrands – The Guru book)