If BlackHat people can monetize an opportunity (that is, convert it to money), and especially if they can scale it (that is, make money from a big mass of people), then they will do it—happily so—and even create their own sub-markets to serve that BlackHat opportunity

If BlackHat people can monetize an opportunity (that is, convert it to money), and especially if they can scale it (that is, make money from a big mass of people), then they will do it—happily so—and even create their own sub-markets to serve that BlackHat opportunity (Frederic Haddad, The BlackHat Way)