If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems

If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems. (Michael Porter)